Dynamic Response

The world’s first data-driven messaging platform designed to help communicators create effective responses to emerging and ongoing issues in real-time

When you don’t have a moment to lose

Responding effectively in the eye of a storm is hard. Customers, executives, and legal counsel often want to hear different things. And everyone wants it now. The result can take a bad situation and make it worse.

Get it right

DR’s research-driven approach is based on decades of message testing and behavioral science. As you build your message, DR recommends battle-tested response frameworks, message examples, and best practices to help you build credibility and avoid landmines.

Get it fast

DR accelerates your response with a straightforward process to identify the real issues at play, generate the best response framework, and apply targeted message recommendations.
Responses can be built in as little as 15 minutes.

Get it approved

DR replaces dueling emails with a confidential workflow so your team can review, revise, and approve the response, all within the platform. It’s easy to track progress and make the final message available to everyone.

“We are always looking for ways to more effectively connect with consumers on topics that matter to them. Working with maslansky + partners, we now have a tool that is data-driven and enables us to apply past experiences so we can be more effective and consistent in using the language of the consumer.”

Dr. Scott Heid

Procter & Gamble

Build your Library

Dynamic Response helps you and your team maintain and access the knowledge you gain from responding to issues over time. Teams can access approved language, organized to fit your needs, so everyone is reading from the same playbook.

Introducing Dynamic Response

Check out our comprehensive animated video about our exciting new tool, Dynamic Response.

Michael Maslansky on the benefits of DR

Michael Maslansky answers key questions about our new strategic messaging platform, Dynamic Response.

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