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What we think – maslansky + partners

Insights from the Team

Our take on the most, and least, effective communication.

In the media

Starbucks’ sensitivity training, the right move or too much?

By In the media

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20 ways to say you’re sorry—and when to use them

By In the media

It seems that apologies are in the headlines every day. For any company, apologizing is one of the hardest things to communicate – there is no instance where are the words you use are more important than when your company has (or is perceived to have) something to apologize for. Because how a company crafts an apology can make or break their reputation.

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On The Blog

Books

The language of Trust

Michael Maslansky

If you’re trying to sell something – whether it’s a product, a service, or an idea – you are facing a new era of consumers who listen less and question more.

In m+p CEO Michael Maslansky’s book, The Language of Trust: Selling Ideas in a World of Skeptics, Michael reviews the communication challenges that companies and industries face today, and offers proven tools for building trust and credibility with clients and customers and communicate with them on their terms.

Based on pioneering consumer research, you’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

Buy Now*

Persuasion

Lee Carter

If you’re trying to sell something – whether it’s a product, a service, or an idea – you are facing a new era of consumers who listen less and question more.

In m+p CEO Michael Maslansky’s book, The Language of Trust: Selling Ideas in a World of Skeptics, Michael reviews the communication challenges that companies and industries face today, and offers proven tools for building trust and credibility with clients and customers and communicate with them on their terms.

Based on pioneering consumer research, you’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

Buy Now*

For insights on how the right language strategy can help, sign up here.

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