We are language strategists.

We’re a merry band of strategic consultants with a unique mashup of skills in behavioral science, linguistics, and strategic thinking. We use language as the foundation for helping you achieve business goals.

Our leadership

Our partners have been shaping the direction of the firm together for over a decade. Our clients—in industries ranging from pharma and financial services to energy and CPG—all feel the impact of their experience and expertise. Inside the company, we’ve built a culture committed to helping every member of the team grow and succeed.

Michael Maslansky

CEO

Lee Carter

President

Larry Moscow

Partner

Lindsay Naze

CFO

Keith Yazmir

Partner

Our causes

We’re passionate about giving back to the community. Every year, we partner with non-profits, helping them find their unique voice, tell their powerful stories, and maximize their impact.

Our past, present, and future

  • 1992

    From our start in political consulting in 1992, we’ve understood that winning in the marketplace of ideas means resonating emotionally with your target audiences.

  • 2000s

    As corporations faced new multi-channel communications challenges, they sought our expertise in market research and strategic communications to help reframe issues, overcome crises, and connect with customers.

  • 2010s

    We launched a suite of strategic consulting tools and introduced new research methods—the only firm of our kind using language as the foundation for solving business challenges.

  • Today

    We’re pioneering ways to leverage the power of data transformation and AI to enable our clients to deploy language strategy faster, more consistently, and more accurately.

While our work continues to evolve, our guiding philosophy remains resolute:

IT’S NOT WHAT YOU SAY, IT’S WHAT THEY HEAR.

It would be our pleasure to meet you!